Launch Your Coaching Culture in Just 3 Months!

We Help Leaders Create High-Performing Teams Through Focused Coaching.

Book a discovery call What our program includes

8x ROI

on Leadership Coaching

88%

Performance Boost

33%

Higher Win Rates

Maria Perlman Delivering a Coaching Session to a group of people

People hi-fiving each other in a business setting

Why do we do what we do?

Unfortunately, many people leaders assume their roles without receiving formal training, lacking the critical coaching skills needed for effective leadership.

This gap leads to missed coaching opportunities, low knowledge retention among teams, a constant 'fire-fighting' approach to management, and a failure to unlock and expand their team's full potential.

A woman looking into the camera with a smile

Nearly 82% of individuals who enter management roles do so without any formal training, leading to a phenomenon known as "accidental managers."

60% of salespeople are more likely to leave their job if their manager is a poor Coach.

Up to 90% of new knowledge fades away without managerial coaching reinforcement

Launch your Coaching Culture in just 3 months!

What the Program Offers

Our 3-month coaching culture launch program is designed for GTM Tech leaders aiming to elevate their leadership skills and instill a coaching culture of continuous growth. This program combines essential leadership skills, practical coaching frameworks like the GROW model, and a hands-on approach to learning.

Participants will refine their coaching skills through direct application, benefit from personalized feedback, and develop strategies to enhance team performance.

The program also includes creating a tailored coaching playbook with best practices, refined Manager Operating Rhythms, as well as up to 3 trained internal coaching ambassadors and an established support network within your company to ensure lasting change.

Book a discovery call

Happy people sitting doing a coaching session

Our Program Components

Leadership Skill Gap Analysis

At the start of the program, we'll conduct a thorough skill gap analysis of your leadership team. This ensures the program effectively bridges crucial gaps, offering targeted support to enhance your leaders' skills efficiently.

Leadership Excellence

Core Coaching Competencies

Practical, Hands-On Learning

Performance Coaching

Coaching Playbook

Coaching Support Network

Internal Coaching Ambassadors

About Maria Perlman

We Help Leaders Create High-Performing Teams Through Focused Coaching

Maria Perlman brings over 15 years of solid experience in B2B business development, sales training, and coaching, with a special focus on leadership coaching for the GTM Tech sector.

Learn more

People Maria worked with saying...

I had the pleasure of being part of an employee coaching session that Maria developed and ran for managers of our go-to-market teams. Despite our brief time together, it was abundantly clear that her expertise and dedication were exceptional. I highly recommend Maria for her outstanding contributions in sales enablement. Her passion for empowering others and her proficiency in designing effective coaching programs make Maria an asset to any team or organisation seeking to enhance their workforce capabilities.

Irena Simakova

SVP and GM, EMEA at Similarweb(NYSE: SMWB)

Maria is a joy, her level of passion and commitment for driving positive coaching practices, enhancing leadership development skills in a structured, supportive and non judgemental setting is rare. Maria is someone with a steadfast determination to get the right steps in place to drive a lasting commitment to improved effectiveness. She is a positive team member always looking at the upside, her personality style is one that thinks of others often and her kindness, compassion and understanding is one that compliments her coach skillset. She is up for a challenge, agile, always brings the fun to any occasion and thrives in an environment where she can make positive change.

Kate Redfern

SENIOR DIRECTOR. GLOBAL SALES ENABLEMENT ⭐️ SALES ENABLEMENT - TRAINING - COACHING - SALES EFFECTIVENESS - REVENUE GENERATION - VALUE SELLING - LEADERSHIP - PERFORMANCE EXCELLENCE - SALES STRATEGY⭐️

Maria was one of my top gun. I've had the pleasure of teaming up with her and I've got to say, her skills are seriously impressive. 🌟 From cracking the code on the UK market to steering us through ups and downs, Maria has shown an awesome blend of strategic thinking and down-to-earth leadership. Maria created a work vibe that's all about teamwork, growth, performance and a good laugh. 😄 And let's talk about hustle – She's got enough energy to power a small city, seriously inspiring! I recommend her at 100% on this kind of job

Marie Taquet

Founder and CEO @ iconoClass - Forbes 30 UNDER 30

Maria is a consummate intelligent and remarkable professional who is able to grasp complex concepts swiftly and apply them effectively. Her problem-solving abilities and project management capabilities stood her out, enabling her to tackle challenging tasks with ease. I have witnessed her approach projects with a well-thought-out strategy and adapt to constantly changing circumstances without missing a beat, making her invaluable to the team.

Maria also has the capacity to convey intricate ideas in an understandable manner which made her the ideal collaborator for cross-functional team activities as well as working with senior leaders in the business.

Maria brings energy, enthusiasm and a proactive attitude to everything she engages with and her dedication to excellence was always evident in her consistently high-quality work. Maria is always willing to go the extra mile to ensure the success of a project or through her strong interpersonal skills foster a collaborative and supportive work environment. Maria easily builds rapport with colleagues, clients and stakeholders, making her an exceptional team player and a respected leader when the situation demands.

In conclusion, I wholeheartedly recommend Maria for any endeavour she chooses to pursue, and please feel free to reach out to me if you would like to discuss anything further.

Andrew Graham

Driving business performance through the development of its people

I am writing this recommendation to show how much I appreciate your exceptional leadership and mentorship at Iconoclass Bootcamp. Your guidance and support have been instrumental in shaping my professional growth and success.

Throughout the boot camp, you consistently demonstrated outstanding leadership qualities that inspired and motivated the entire team. Your ability to set clear goals, provide valuable feedback, and challenge us to push beyond our limits truly set you apart as a manager.

One aspect that truly stood out was your commitment to individual growth. You took the time to understand each team member's strengths, weaknesses, and aspirations and tailored your guidance to help us maximize our potential. Your personalized approach made a significant impact on our skill development and confidence.

Your communication skills were exceptional, fostering an environment of open dialogue and collaboration. You encouraged us to share our ideas, actively listened to our perspectives, and provided valuable insights that enhanced our learning experience. Your ability to convey complex concepts in a clear and concise manner ensured that we grasped the material effectively.

Your organizational skills were paramount to the success of the Bootcamp. From coordinating guest speakers and workshops to managing schedules and resources, you ensured that everything ran smoothly. Your meticulous attention to detail and ability to juggle multiple responsibilities impressed everyone on the team.

Furthermore, your leadership extended beyond the classroom. You cultivated a positive and inclusive culture where everyone felt valued and supported. Your commitment to diversity and inclusion created an environment where different backgrounds and perspectives were celebrated, fostering a rich learning environment for all.

I wholeheartedly recommend Maria Perlman as an exceptional leader and mentor. Her passion, dedication, and ability to bring out the best in her team are truly admirable. Any organization or individual fortunate enough to work with Maria Perlman will undoubtedly benefit from her expertise and guidance.

Thank you, Maria Perlman, for being an outstanding manager and mentor. I am privileged to have had the opportunity to learn from you and be part of your team at Iconoclass Bootcamp. I wish you continued success in your future endeavors.

Marvellous Odiamehi

Business Development Representative @BR-DGE 👉"I use payment Orchestration to help businesses grow revenue by addressing payment complexities, inflexibility, and restrictions in payment options."👊💼💰

Maria has played a very important role in my success as a SDR. She is a very open-minded individual and is willing to give everyone a chance to access education and learn. I am forever grateful to her for giving me a chance to prove what I can do despite all the challenges I was facing during the bootcamp.

As a country manager for IconoClass, she is always keeping track of everything and making sure to address everyone's needs. She is highly organized and effective in her role. She is a true professional and really added value to my training and skills.

My experience with IconoClass has exceeded my expectations and Maria is upholding the school's reputation in the UK by far.

Béranger Endama-Moure

💼Driving Digital Transformation in the UK Public & Private Sectors at Cloud Gateway ☁️ | 🇬🇧 & 🇫🇷 | Papa of completely opposite twins 💫

From our first meeting Maria has been instrumental in my sales development journey. Iconoclass is an intensive 12 week bootcamp that creates top B2B salespeople and Maria plays a foundational role in the program. Maria has been able to secure the best thought leaders in sales and top-tier tech companies to spend time with us at Iconoclass providing valuable information and practical insights that develop our sales skills. She has also been responsible for our career development activities and if not for her guidance, support and expertise I would not have been able to achieve the results I have with Iconoclass.

It's clear that she is passionate about helping others get the best out of themselves. It's no easy task to organise a large group of individuals, create a positive environment that facilitates their learning and supporting each individual according to their specific needs. Maria has done all this and more. She is a valuable asset to Iconoclass for sure!

Chat Dangata

Business Development Representative @ Visibly

In our world, there’s a saying - ‘if you find a piece of Gold, hold on tight’

When I first joined Iconoclass, Maria went above and beyond to ensure that I had a chance to become an outstanding sales professional.

In our career development sessions and throughout the whole bootcamp, she has shown that she has great perseverance and really wants the best for everyone she works with.

She’s built an incredible bootcamp and I know it will go from strength to strength.

Will always be forever grateful for Maria.

Ryan Osborne

Business Development Consultant @ Ryan Osborne Coaching | Sales Growth

I wholly recommend Maria, she’s a total professional and her ability to help you understand things from a different perspective is unique and powerful. She certainly had a positive impact on me whilst we were going through a coaching program. I’d work with her again in a heartbeat.

Mal Herring

Senior Partner Success Manager

I have had the fortune and pleasure of working with Maria in the initiation and execution of the Groupon Coaching Academy. This was from conceptualisation to launch.

Maria is an extremely valuable member of the team and was instrumental in devising, writing and leading the coaching training sessions.

Maria is one of the most dedicated, hardworking and innovative people I’ve had the pleasure of working with in any capacity. Her knowledge in the area of coaching is second to none, and the competencies that she has in writing and delivering materials is first class.

She is also compassionate, kind and never misses the opportunity to help others. She is truly an inspiration.

Maria is the type of person you can count on to keep a cool head in a stressful situation, and her positive attitude and wonderful smile is contagious.

For these reasons, I recommend Maria for any area of coaching and believe she would be a valuable asset to any organization fortunate enough to have her work on their team.

Kerry Pierson

Director of Operations / Life Coach

I attended one of Maria's coaching courses and found it immensely useful. Maria has a great approach to coaching and is very passionate in wanting to get the best out of people. Maria's course really helped with my personal development and I will continue to implement the tools learnt throughout my career.

Dominic Murphy

Experienced senior professional proficient in overcoming obstacles, with a strong emphasis on cultivating strategic partnerships and enhancing business operations to achieve excellence

Maria was fantastic to work with. She not only helped revamp the content on my LinkedIn page but also CV. Maria provided useful and current information and how to apply that to my job search, gave me material for reference and remained in contact post our call. After our session and listening to Maria's positivity and seeing the outcome of our call, it gave me renewed energy and a sense of "I can do this".

Thank you Maria for all your help.

Jessica L.

Creating Operational Excellence | Helping global companies streamline business processes & increase revenue

I hired Maria at Groupon and for good reason! She has excellent presence and delivery skills as a sales trainer. She took the time to take me through an individual confidence coaching session to refocus my own personal development plan and I was impressed by her knowledge and approach.

Rebecca Reale

Talent Acquisition Lead at Genius Sports Group - currently hiring for exceptional Technical, Commercial and Corporate Talent globally

Maria is a very talented sales trainer with a laser-beam focus on execution and attention to detail. She's the person to ask the right questions, to raise her hand and proactively jump head down in our team's projects. Her knowledge and skills in coaching are an excellent fit for a sales trainer role. Her accountability and ability to drive projects with high degree of independence is exemplary. I am very happy to have her on our team and to recommend her talents and skills.

Milko George

Sales & Revenue Enablement Maestro | 15+ Yrs Exp | Global Director at Criteo | Transforming Sales Organizations | Former TikTok, Groupon, HP

Hi Maria. I need to let you know about the transformation I've had this weekend. I haven't stopped thinking about the 'golden key' you helped me discover during our coaching session on Saturday. It's so clear in my mind it's been keeping me awake. I now realise the glass wall which was in my way for months is actually merely a sliding glass door, and can be opened with a golden key. The idea this was 'wall' a physical obstruction has quickly turned into an excuse I was holding onto for months. This realisation has really increased my energy all weekend. My mindset is even stronger. It's taken me a while but my belief is greater than ever before. That golden key is mine once I own the decision to pick it up and open the lock. Imagine the joy in finding a way to open a secret/hidden door in a wall. I'm mega excited and I will definitely be keeping you updated as I turn the key and walk into the life at the other side I've already designed. Thank you so much.

John F. O'Mahony

Freelance CAD Design, CAD Draughting & Coordinated Design Development 👉 I help designers, creative agencies & contractors bring brand experience, event, exhibition, museum and fit-out projects from concept to reality

Maria is fantastic! I sought her help after I felt like my confidence was starting to hold me back in both my career and personally. We worked together for the last half of 2019 and she really helped me work through a lot of things and really pushed and challenged me to change my belief system. It has all taught me so much and I now rationally think about things rather let my thoughts get the better of me. Since we stopped working together I’ve made sure to continue all the practices we put in place and have since got myself a position at a new company and I even surprised myself during the interview process! Things are definitely on the up. Thank you Maria!

Priyesh Mistry

Agile Delivery Lead at Dunelm / EMCC Certfied Professional Coach

It is my pleasure to work closely with Maria from the beginning of her coaching business. I have been really impressed by her confidence and focus as she embarked on her mission to achieve her business goals. Maria is a very professional, inspirational, fast-growing Confidence coach with the ability to easily transform her confidence to her clients, driving them to successfully achieve their goals.

Mohammad Monowar Hossen, MHE, MBA

Strategic plan & Leadership Consultant

Maria has simply changed my life - she has given me structure and focus which has been crucial in not only finding out but also achieving my own objectives. Her professionalism, attentiveness, passion and sheer depth of knowledge all contribute to the high quality service she provides. I cannot recommend her highly enough. She is quite simply what you would want and more in a coach.

Jeremy A.

Manager, Renewals

Maria proved herself as an assertive, hardworking, ambitious and “ready for challenges” employee. Constantly improving her professional skills and endeavouring to personal development Maria had a rapid growth inside the company. Thanks to her diligent work and inquiring mindset Maria brought a lot of new key clients. Maria always aims for identifying genuine client needs and proposes the most effective variant of collaboration.

Александр Жомов

Зам.директора в ЗАО "Группа ДСМ"

I had a privilege to work with Maria on several international and domestic customer engagements. She is objective driven and mature person, keeping customer focus and consultative approach at the first place. Easily works with global teams and able to influence other business lines to achieve her goals. With her high quality interpersonal skills Maria is be able to grow her professional career quickly into any senior sales/customer success role or sales management position.

Michal Kozlowski

Regional Director 🍃 | Helping to make smart decisions related to Digital Transformation | Proptech, Sustainability, Digital Real Estate

Maria is among the best professionals that I've had the pleasure to work with. Her ability to perform complex solutions to a wide variety of buyers both domestic and internationally is remarkable. I would highly recommend Maria to any business looking for a loyal, dedicated and consistent manager. Patience and professionalism were a couple of the key personal characteristics that were obvious to me all through the process. What I really liked about Maria's approach was the consultative approach she followed. She has an innate ability to dissect complex business requirements and extract the real symptoms requiring client’s satisfaction, and she is able to work across teams to develop and propose solutions that address them. She can cultivate strong relationships with representatives at all levels of an organization, including senior leadership.

Maria Mikhailova

Sales manager, business development manager

Maria did an exceptional job on the recent project. I had a pleasure to work with Maria on a major business project. Maria is an innovative strategist with a great skill to analyze and summarize ideas. I can highly recommend working with her. Thanks to interpersonal skills she has great relations with both company clients and potential customers.

Vladimir Burshtein

Marketing Strategy and Business Consulting

I found Maria to be professional manager with a broad knowledge of pharmaceutical market and business development. Besides a being a pleasure to work with, Maria is a very motivated, energetic and talented employee, focused on work targets. I recommend Maria as a reliable business partner with an outstanding customer-oriented mentality.

Ilia Losikhin, MD, PhD

Project Director at Linical & Executive MBA student

Maria is very kind young woman and talented professional. Coupled with her passion to work, speed of learning of new things and brilliant communication skills Maria can make a great contribution to any business development team.

Evgeny Maleev

Business Head at Xsolla

Ready to unlock your team's full potential?

Commitment-free discovery call

We offer a commitment-free discovery call to discuss your leadership development needs and determine if our services can provide the solution you're seeking.

Together, we'll explore ways to elevate your GTM leadership capabilities and unlock their full potential.

Book your call here